For those of you who can think back to the early 1970’s, you may recall that the products, services, and image of the now major OE Manufacturers were not so far removed from what is being seen from emerging market manufacturers today... nimble organizations who were able to quickly identify and react to rapidly changing market conditions along with basic, reliable products offering excellent value to the consumer. Judging from their success, these organizations had the foresight to develop products which appealed to the much larger demographic which was being under-served by the domestic market at the time.

Today, the situation is very much the same... Sure, there is a market segment comprised of individuals who are willing and able to purchase a $15,000.00 All-Terrain Vehicle with options previously reserved for high-end automobiles. However, there is a much larger, under-served demographic who would rather purchase 3 basic, reliable ATVs for a similar cost. Today, the major OEMs, who redefined the motorsports industry in their day, are finding that their market is being redefined around them...

“Next Generation” dealers and distributors are leading the way by satisfying the demand of the much larger market niche which has been long since forgotten by the major OEMs... This has led to a tremendous opportunity for those who can identify new trends and are willing to capitalize on these opportunities... DON’T GET LEFT BEHIND...