Recent advances in technology, production methods, and quality control measures have enabled manufacturers in the “emerging markets” to develop competitive motorsport products which offer exceptional prices to the retail consumer while maintaining healthy margins for retailers... and the “BIG BOYS” have taken notice... In fact, you may have noticed the current trend towards “non-traditional” motorsports retailers, including big-box retail outlets and warehouse stores, in addition to the ongoing “E-Bay” phenomenon, whereby motorsports equipment is sold via the internet, sight unseen, with no provision for warranty and/or after-sales service.

While the “traditional” motorsports world continues to report declining North American sales, these sales are instead being realized by big-box retail outlets, fly-by-night internet operations, in addition to the “next generation” dealers and distributors who do not report their sales numbers to “traditional” industry organizations. Therefore, industry sales numbers are likely to be inaccurate, at best.